Win #LESbeat 2014 tix. Crazy Headliners. Open Bar. All you need to do is tweet. For SHK readers exclusively. PARTAY!


Thursday, January 23rd, 2014

11:00 p.m. to 4:00 a.m.

Secret Location (somewhere in Lower East Side, NYC).

Surprise Guest DJ’s & Performances.

Open Bar All Night. 21+.

Invite Only For SHK Readers

x We’re giving away 2 x double passes (4 tickets) to the secret location, invite only party. x

 The best response to this question via Twitter will win tix!:

“What word best describes a night in the LES drinking Red Bull?” Tell us using #LESBEAT @redbullNYC @brandsway @Shkmagazine, the funniest response wins.

Red Bull is the fuel component to all of SHK’s creative endeavors… From our writers who need an extra boost to write that final paragraph, to designers who stay up late finishing their sewing pieces stich by stich, to our musicians who travel overnight between cities. That’s why we’re psyched about attending their #LESbeat event on Thursday, January 23rd – the raddest event happening in the Lower East Side in like, a long time. (R.I.P. The Cool LES.)

The night will be filled with surprises, starting with location deets, which can only be found via a scratch off address on the physical ticket (how mysterioussss!). The esteemed Red Bull owners will be flying — insert tons of “red bull wings” puns — in for the party, while secret guests are sure to keep the place rowdy all night (rumor alert: supa’ famous musicians are performing). Last year the Ying Yang Twins, Jamie xx, A$AP Ferg + The A$AP Mob rocked it out. So yeah, we are thinking this year will be big. Think NYC. Think RedBull. Think open bar. Think… It’s stupid how fun this night is going to be.

** Thanks for all the hilar entries! Congrats to @TheNoahWallace and @MelissaNyomi the winners of our #LESBeat contest! @redbullnyc @brandsway **




A purchase will not improve chances of winning. CONSUMER DISCLOSURE. You have not yet won. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF COLUMBIA WHO ARE AT LEAST 18 YEARS OLD AS OF THE DATE OF ENTRY. By entering this Promotion, entrants accept and agree to be bound by these Official Rules. Any violation of these rules may, at Sponsor’s discretion, result in disqualification. All decisions of the judges regarding this Promotion are final and binding in all respects.

1. PROMOTION PERIOD. Promotion begins January 20, 2014 at 12:00 PM EST and ends January 22, 2014 at 12:00 PM EST, when all entries must be received (“Promotion Period”).

2. ELIGIBILITY. This contest (the “Promotion”) is only open to legal residents of the 50 United States and District of Columbia who are at least 21 years old as of the date of entry, able to be present in New York City on January 23rd, 2014, except officers, directors, members, and employees of the Sponsor, the judging organization (if applicable), or any other party associated with the development or administration of this Promotion, and the immediate family (i.e., parents, children, siblings, spouse), and persons residing in the same household, as such individuals. This Promotion is void outside the 50 United States and the District of Columbia, and where prohibited. Winners must be able to collect the tickets from the SHK office located at 36 East 23rd St, New York NY 10010.

3. HOW TO ENTER. To participate, tweet your answer to the question “What word best describes a night in the LES drinking RedBull?” and include #LESbeat @RedBullNY @Brandsway @SHKMagazine. The two funniest responses, as judged by SHK Editors will be awarded the prize. All entries must meet all of these guidelines by January 22, 2013 at 12:00 PM to be considered. All entries become the property of the Sponsor and will not be acknowledged or returned and may be used in future promotions or other media as an example. The sponsor reserves the right to remove any entries that it deems inappropriate or not in conjunction with the SHK brand. All entrant information, including e-mail addresses, is subject to the respective Privacy Policy of the applicable Sponsor.

4. WINNER SELECTION AND NOTIFICATION. Winner selection will be chosen by SHK Magazine Editor’s opinion of the funniest entry. Any potential winner will be notified through Twitter. If a potential winner: (i) cannot be contacted; (ii) does not respond within 24 hours from the date and time the Sponsor first tries to notify him/her; (iii) fails to return the Affidavit and Release as specified in Rule 9; (iv) refuses the prize; and/or (v) the prize or prize notification is returned as undeliverable, such potential winner forfeits all rights to win the Promotion or receive the prize, and an alternate potential winner may be selected. Upon contacting a potential winner and determining that he/she has met all eligibility requirements of the Promotion, including without limitation the execution of required waivers, publicity and liability releases and disclaimers, and, at Sponsor’s discretion, successful completion of a background check, such individual will be declared the “winner” of the Promotion.

Winners must be able to collect the prize from SHK Magazine, 36 East 23rd St, New York NY 10010.

5. PRIZE DESCRIPTION. The two winners will receive 2 x tickets to Redbull’s #LESBeat event to be held on January 23rd, 2014 at an undisclosed location. Open Bar and surprise performances will be on offer all night.

6. TAXES. All federal, state and/or local income and other taxes, if any, are the winner’s sole responsibility.

7. ODDS OF WINNING. The odds of winning this Promotion depend on the creativity of the entry.

8. NO PRIZE TRANSFER OR SUBSTITUTION. No prize or any portion thereof is transferable or redeemable for cash. Any portion of the prize that is not used is forfeited. No substitutions for prize except by Sponsor, in which case a prize of equal or greater value will be substituted.

9. CONSENT AND RELEASE. By entering the Promotion, each entrant releases and discharges the Sponsor, judging organization (if applicable), and any other party associated with the development or administration of this Promotion, their parent, subsidiary, and affiliated entities, and each of their respective officers, directors, members, shareholders, employees, independent contractors, agents, representatives, successors and assigns (collectively, “Sponsor Entities”), from any and all liability whatsoever in connection with this Promotion, including without limitation legal claims, costs, injuries, losses or damages, demands or actions of any kind (including without limitation personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light) (collectively, “Claims”). Except where prohibited: (i) entry into the Promotion constitutes the consent of the entrant, without further compensation, to use his/her name, likeness, biographical data, and contact information for editorial, advertising, marketing, publicity, and administrative purposes by the Sponsor and/or others authorized by the Sponsor; (ii) acceptance of a prize constitutes a release by any winner of the Sponsor Entities of any and all Claims in connection with the administration of this Promotion and the use, misuse, or possession of any prize; (iii) any potential winner may be required to sign an affidavit of eligibility (including social security number) and a liability/publicity release; and (iv) if prize involves travel or activities, any potential winner and travel companion (if applicable) may be required to execute releases of the Sponsor from any and all liability with respect to participation in such travel/activities and/or use of the prize. Affidavits and releases must be returned within five (5) days from the date that Sponsor first tries to notify the potential winner. Sponsor may conduct a background check to confirm any potential winner’s eligibility and compliance with these rules. By entering, you agree to cooperate reasonably with any such background check. If the prize includes participation in any public event(s) or publicity, or if Sponsor Entities intend to publicize the winner in any way, and if a background check reveals that a potential winner has engaged in conduct that could damage the reputation or business of any Sponsor Entity, as determined by Sponsor in its discretion, the potential winner will be disqualified and the prize may be awarded to an alternate winner.

10. DISCLAIMERS. (i) Sponsor not responsible for entries that are lost, late, misdirected, incorrect, garbled, or incompletely received, for any reason, including by reason of hardware, software, browser, or network failure, malfunction, congestion, or incompatibility at Sponsor’s servers or elsewhere. In the event of a dispute, entries will be deemed submitted by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet Access Provider, online service provider, or other organization (e.g., business, educational institute) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. (ii) Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of the web site or otherwise attempting to undermine the legitimate operation of the Promotion. Use of bots or other automated process to enter is prohibited and may result in disqualification at the sole discretion of Sponsor. (iii) Sponsor further reserves the right to cancel, terminate or modify the Promotion if it is not capable of completion as planned, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, force majeure or technical failures of any sort. (iv) Sponsor Entities are not responsible for errors in the administration or fulfillment of this Promotion, including without limitation mechanical, human, printing, distribution or production errors, and may cancel, terminate or modify this Promotion based upon such error at its sole discretion without liability. In no event will Sponsor be responsible for awarding more than the number of prizes specified in these rules. (v) In the event this Promotion is cancelled or terminated, pursuant to subparagraph (iii) or (iv), Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. (vi) SPONSOR ENTITIES MAKE NO WARRANTIES, REPRESENTATIONS OR GUARANTEES, EXPRESS OR IMPLIED, IN FACT OR IN LAW, AS REGARDS THIS PROMOTION OR THE MERCHANTABILITY, QUALITY OR FITNESS FOR A PARTICULAR PURPOSE REGARDING ANY PRIZE OR ANY COMPONENT OF ANY PRIZE. (vii) CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION MAY BE A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING WITHOUT LIMITATION ATTORNEYS’ FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. (viii) The value(s) of the prize(s) set forth above represent Sponsor’s good faith determination of the approximate retail value(s) thereof; the actual fair market value(s) as ultimately determined by Sponsor are final and binding and cannot be challenged or appealed. In the event the stated approximate retail value(s) of a prize is more than the actual fair market value of that prize, the difference will not be awarded in cash or otherwise. No substitution or compensation will be given for any portion of the prize that is not used.

11. APPLICABLE LAWS AND JURISDICTION. This Promotion is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of New York, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Promotion will be resolved individually, and without resort to class action, exclusively by a state or federal court located in New York, New York. Should there be a conflict between the laws of the State of New York and any other laws, the conflict will be resolved in favor of the laws of the State of New York. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Promotion and shall not include any indirect, punitive, incidental and/or consequential damages.

12. WINNER LIST. Two (2) winners will be selected. That winner will be notified via Twitter. Winner must be able to collect tickets from SHK, 36 East 23rd St, New York NY 10010.

13. SPONSORSHIP. This Promotion is sponsored by Red Bull, Brandsway Creative and SHK Magazine, 36 East 23rd St, New York NY 10010.