The Beckerman sisters (of the Beckerman Blog) are blogger twins with crazy oomph. Red lipstick. leopard, graphics, DIY, pomeranians and lots of large smiles included.

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interviewed by CARISSA GAN

HI THERE! YOU’VE PROBABLY HEARD IT A MILLION TIMES ALREADY, BUT WE’RE GOING TO SAY IT ANYWAY. WE TOTALLY DIG YOU GIRLS. WHAT WAS THE IDEA BEHIND YOUR BLOG, BECKERMAN BLOG?

CAILLI BECKERMAN: Awwww…. Thanks so much! We are big fans of yours 🙂 The idea behind our blog is having fun, DIY’s, our streetsyle and outfit posts, inspirations and things we love. It’s our online journal of our life. When we first started, it was just our outfit posts and then we started taking photos of our trips, our DIYs, our pomeranians, and collabs with brands. We host red carpets and cover fashion week. Our blog is our own lil’ Beckerman World.

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?

Our personal style is a big mix of things we love. It’s hard to explain our style because it changes all the time depending what we’re really in to. We mix high and low, but we love rave, hippy, Rock and Roll, cowgirl, surf and Hip Hop. As teenagers, we both went through all these phases of dressing, and now as adults, we just incorporate them all in to our looks. So our style is a mishmash of everything.

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We were always sewing and knitting as kids. Our grandmother owned a knitting store, and we were always knitting, painting, making dresses, and really in to making fashion journals.

FAVORITE CANDY OR SNACK AS A CHILD?

Well, we grew up Vegan! Our whole family went Vegan when we were 8-years-old, so it was limited back then. I remember being addicted to vegan chocolate maltballs, that had a funny aftertaste from the health food store. But now we’re vegetarian and my favorite candy is those Cadbury Creme Eggs that they have at Easter. We load up on them and keep them in the freezer. It’s a guilty pleasure, but they taste amazing if you dip them in to a hot mug of water… Nom nom nom!

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IT MUST BE SO MUCH FUN HAVING A TWIN SISTER! HOW IDENTITICAL WOULD YOU SAY YOU ARE?

Soooo much fun is an understatment! I would say we’re super duper close! And it’s totally RAD! She is my best friend and we don’t fight a lot because our personalities are different enough that we compliment each other. It’s pretty awesome. I had my appendix out last summer and her stomach hurt her the whole time. So, we definitely feel each other’s pain.

SO, WE ALSO READ THAT YOU APPRENTICED FOR OSCAR DE LA RENTA, BOTTEGA VENETA, MARC BY MARC JACOBS AND RANDOLPH DUKE. WHAT WAS THAT LIKE? WHAT WERE SOME MEMORABLE EXPERIENCES OR LESSONS LEARNED?

It makes you realize how much work and love goes into each collection. It was an awesome experience. I recommend anyone to intern, if you are in fashion school and want to learn what really goes on, to intern.

PLEASE TELL US MORE ABOUT YOUR THESIS COLLECTION THAT GOT YOU FAMOUS! WHAT WAS THE IDEA BEHIND THE COLLECTION?

Sam and I were attending The Fashion Institute of Technology. I was majoring in knitwear design/fashion design and Sam was majoring in Accessory Design. We collaborated together so that even though we were in different majors, we worked together so that our line went together and was cohesive. Everything was colorful and had pastel pops of color. It was like a birthday celebration to the max! Our thesis collection was called Birthday Girl and was picked up by a Japanese retailer called Loveless. We also made a big showpiece that was bought by a big Japanese Popstar to go on tour. It was really an amazing experience. Nylon magazine featured us,  and it was really surreal.

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Bjork anyone?

YOUR POMERANIAN IS CRAZY ADORABLE. HE LOOKS LIKE A FAKE STUFFED ANIMAL. WE ALSO READ THAT YOU DESIGN DOG SWEATERS?

We designed dog sweaters called Cubby Couture, when we first got Cubby 12 years ago. WOW! It’s hard to believe he is such a big boy now. I was taking a knitwear patternmaking class at F.I.T and realized that I could shrink the pattern into a perfect dog sweater. New Yorkers were buying them off his back. We sold so many, and that’s what helped us start our Beckerman line. We were just sewing them up in our apartment, and they were so cute and fashionable.

WHAT IS FASHION TO YOU?

Fashion is an amazing journey and a creative outlet. We love it. I love how it changes all the time and how there are no rules. It’s all about the creative spirit and living life to the fullest. Dressing up and having fun is the best. We’re inspired everyday; by little things and big things. I get inspired by a lot of fabulous people and friends, bloggers, my mom’s watercolor paintings, family, Japan streetstyle, happy people, people making a difference in the world, fashion collections, a cool magazine spread, the perfect nail polish, traveling, movies, music, and flea Markets…. Inspiration is all around.

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ANY FASHION TIPS FOR ASPIRING FASHION BLOGGERS?

Well, it’s hard to blog in the cold. And that’s a fact! So keep your blog current and keep blogging even if it’s freezing. A good fashion tip, is, that if you’re blogging in the cold, to wear long underwear or some thermal long johns. It has been a lifesaver for us. This winter has been brutally cold in Toronto and so it’s really hard to go outside and blog. Wearing the proper layers is so important and it makes blogging do-able in the freezing conditions.

THREE THINGS YOU CAN’T LIVE WITHOUT…

Family, Friends, Dogs, Camera’s, Green Tea Soy Latte’s, Red Lipstick, eyeliner and Love. Sorry, way more than three.

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DIY denim jacket

WHAT’S ONE TREND THAT NEEDS TO BE ABOLISHED ASAP?

Definitely FUR! Faux fur looks so much like real fur, that designers should just switch over already. We need some laws for using real fur.

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GUILTY PLEASURES…

Chocolate and Pomeranians! [Laughs] Wait… also Furbys, Hello Kitty, The Simpsons and Barbies!

WHAT DO YOU WANT TO ACHIEVE FOR YOURSELVES IN THE LONG RUN?

I think the main goal, is what Beyoncé says, (And Pharrell) to be… Happy! And to blog with my sista’ forever.

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TELL US ONE THING WE SHOULD:

SEE: One of our fav movies ever, Say Anything with John Cusack.

HEAR: Put on Crosby, Stills, Nash & Young on…. It’s still that good! We know all the songs, but I’m addicted to it all over again.

KNOW: That meatless Monday’s really makes a difference. We encourage people to re-think their diet, or at least on Monday.

 

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