Like those blue skies riding so high over your head, you’ll feel effortless and clean with the newest collection from EDIE MAC.

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“Contemporary womenswear label EDIE MAC uses simplistic cuts and luxe silk fabrics to create a premium collection of key resort wear pieces.”

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“Based in East London every piece of the collection is made in England. We are committed to supporting the British manufacturing industry and keep the production process close to home, involving as few people in the supply chain as possible. Designs are sampled and patterns are cut at an industrial mill in Manchester and production is carried out at a small factory specialising in silk garment manufacture in South London.”

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“Each piece is produced in limited quantities to maintain exclusivity.”

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“The EDIE MAC aesthetic takes a Scandinavian approach. The designs are pared back, low key and effortless to wear.”

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“We use a fresh palette with clean lines and minimal shapes to focus on the movement and the drape of the silks in the collection.”

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“Each style is designed with the wearer in mind; dropped armholes, open backs and loose fit silhouettes are key details to keep the pieces easy to wear in summer heat.”

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“Function and form are important with pockets featuring in most pieces to keep the styles relaxed.”

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“Every piece is made from 100% lightweight silk which has been carefully selected for its ultra soft handle and luxurious quality.”

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“Inspired by a trip to Marrakech the SS14 collection is built around a Morroccan colour palette of understated neutrals and bold accents.”

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“Taking inspiration from the kaleidoscopic paintwork found on Morroccan ceramics and tiling, textile designer and friend of the label, Oliver Goddard, worked alongside the design team to develop the exclusive prints for the collection.”

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“The 13 piece SS14 debut collection currently retails online at our website and from www.artwednesday.com.”

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