SHK chit chats with Lyuba Gitelman of Crystal Coco Designs. Plus, we’re giving away the perfect bracelet, well really, it’s a love story… Leather and metal, gold and black. Classic and contemporary. 

x  Enter to WIN it ($80 value)! Just follow @SHKMagazine on Twitter and tweet us the title of your favorite love story. x

Contest closes February 12th, 2014 at 5pm when the winner will be announced.


If Lyuba Gitelman of Crystal Coco Designs could sum up her label in one word, it’d be distinctive. Named after the founders’ first cats, Crystal Coco Designs is an eponymous accessories brand where leather meets metal in a clash of classic and contemporary designs. Well, we know what you’re thinking, “There are millions of jewelry brands out there… Why should we even bother with this one?”

Well, here’s why. First of all, you’re most likely never going to find a dark pewter stingray-embossed leather bracelet with black metal links like the one featured below:

The bracelets are so unique and versatile that they’d blend with any outfit, any time of the day. They’re edgy yet sophisticated, classic yet contemporary. Sometimes you don’t want something that’s just boringly pretty. You want something that’s a little funkier than the archetypical bracelet.

When Lyuba co-created this label with Ina Avidon, her intention wasn’t just to create pretty jewelry — she felt there was a void in the contemporary accessories space for versatile jewelry. There isn’t a lot of jewelry that women can wear all day and night, from work to the neighborhood bar or even to a fancy date at the Plaza Hotel. So Crystal Coco Designs was born to fill that void. It combines both Lyuba’s funkiness and Ina’s modern sophistication. “I’ve been designing jewelry for myself for many years and every time I wore my pieces, I received a lot of compliments from my friends and even strangers.  So I wanted to make unique and versatile accessories that people with different types of style can enjoy wearing,” Lyuba said.

As a jewelry designer, it took the women a bit of time to discover new materials for their collection. Lyuba said one of the challenges vested in establishing the production process, when they had to implement creative ideas into the finished products. Ensuring the quality of the pieces and keeping the prices reasonable was not a super simple task. But you can bet that you’ll be paying for superiority and style. The brand plays with a lot of leathers and unique hardware. Having worked with leather all her life, Lyuba has an extensive knowledge on the material. She used to be a professional shoe designer for more than 20 years. “Our collection is made out of state-of-the-art leather articles and novelty materials which I constantly search from all over the world.  Our metal hardware looks substantial but yet it’s lightweight and easy to wear.”

This black leather wrap bracelet with gold links is such a beauty, don’t you think? And it’s not as heavy as it looks. You wrap it around your wrist three times and you’re good to go! It’s a high-fashion statement piece. What more can we say? When it comes to finding inspiration for designing, Lyuba admitted that while living in an energetic and colorful city like New York is incredibly inspiring, getting out of New York and seeing beautiful landscapes and organic shapes also inspires her next collection.

“I’ll know better when I start creating,” she told us.

So how hard is it to manage a budding accessories brand? According to her, “Not everyone will love what you’re doing, and sometimes the negativity can bring you down.  Don’t let small setbacks stop or discourage you. Of course everyone dreams to grow and become a recognizable brand but at this time we are taking baby steps with our goals. We feel like we accomplished a lot when we can spot someone enjoying wearing our pieces.” — CARISSA GAN

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CRYSTAL COCO DESIGNS GIVEAWAY – OFFICIAL RULES NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCE OF WINNING. 1. Entries To enter visit Twitter, follow @SHKMagazine and tweet the title of your favorite love story at @SHKMagazine before 5pm on February 12, 2014 2. Prize One winner will be selected by SHK Editors to win a black leather bracelet with five gold links from Crystal Coco. The approximate retail value of the prize is $80. 3. Eligibility Open only to legal residents of the continental United States, Alaska and Hawaii who are 18 years of age or older at the time of entry. Employees of SHK are not eligible to win. SHK reserves the right to revoke the prize if the winner is found to be ineligible. Prize is not transferable and there are no prize substitutes. 4. Notification The winner will be notified by Twitter. 5. Disclaimer Sponsored by SHK Magazine.