Krystal Schlegel is the southern belle behind The Style Book, a fashion blog for the modern professional woman. In addition to working as a stylist in New York City, she also takes classes at Parsons and was presented as a debutante at last year’s Idlewild. Oh, and her mother’s best friend has a recipe for a cake that is better than sex…

SHK: You’re from the south, right? Tell me about your childhood.

KRYSTAL: I was born and raised in Dallas, Texas.  My childhood is filled with wonderful memories of spending time with family.  I am the youngest of four kids and we always had so much fun together. Dallas is a wonderful place to grow up and raise a family!  Everyone is very friendly. Growing up with two older sisters along with a mother who all love fashion gave me the interest at a very young age.  I would always play dress up in their closets!  Dallas women are very into getting “done up.”  It has become a joke that no one would dare going to the grocery store without hair and make-up fully done.

You must miss it! Anything in particular?

I miss the southern hospitality and how excited women in Dallas get over fashion!

I hear layer cakes are a big deal, like every respected woman has her own signature recipe  (at least that’s what I read in Saveur Magazine). Is this true? And how’d you manage to stay so slim with all that hearty southern food?

I have to admit, my mom wasn’t really into cooking growing up.  She has two maybe three recipes — southern chili and a pot roast would get repeated several times, but other than that we mostly ate out at our favorite tex mex (Texas Mexican) restaurants.  My mother does have a recipe for a seven layer bean dip that is pretty amazing.  And my mom’s best friend has an amazing bundt cake that she calls the “better than sex cake!”  She makes it for special occasions like Christmas and birthdays.  As far as staying slim and fitness goes, I try to work out everyday so that I can indulge in my favorite foods and margaritas!  Being active is an important part of my life and I try to make it a top priority.

How would you describe your style? Is it influenced by the southern belle aesthetic? 

My style is very classic, but I like to add a bit of an edge to it to make it more youthful!  I love to pair a Chanel jacket with jeans or a Zara black dress with a leather jacket and I always love a high heel.  You’ll only find me in flats at the airport or the gym.  As far as southern belle aesthetic goes, I like to always look polished and put together.  I think that hails from my southern roots. That said, I almost never plan outfits ahead of time.


Do you ever repeat outfits/items?

I repeat items all the time, but rarely whole outfits.  I often re-wear things and change the accessories and add a jacket to change up a look.  I think readers enjoy that because it gives them ideas on how to reuse items in their own closets.

What kind of people read your blog?

My followers range in age from early twenties to late forties.  Many of my readers are busy women who love fashion and like to gain inspiration from my personal style.

You studied Journalism and Fashion Media at SMU — what drew you to do so? How has that been useful in creating and managing your blog?

I started my blog during college as a creative outlet and to share my personal style.  I studied floral design in Paris one summer and afterward I had many photos and cool experiences I wanted to share with friends, so I put them on my blog.  Then it turned into a sort of fashion diary and slowly people I didn’t know started coming up to me saying “I love your blog!”


Have you always wanted to work in fashion?

I’ve always loved fashion, but I didn’t realize I could make a career out of it until I was in college.  An important part of life is about finding what you are passionate about and turning it into a career.  It is the best way to be successful.  I became interested in the industry when I started going to events, fashion week, and meeting so many talented designers who were in Dallas to meet with reps from stores like Neiman Marcus and 4510.  It was all so inspiring.  I still get giddy meeting designers and attending fashion week!

It says on your blog that you made your debut at the New York International Ball, Dallas Symphony and Idlewild — can you elaborate on that?

I followed in my sisters’ foot steps by being presented as a debutante in Dallas and New York.  Idlewild is a men’s club that has been around for over 100 years.  Every year they present a selected group of debutantes and last year, I was presented among them. It was an amazing way to celebrate and meet new people!  The debutantes wear a white gown similar to a wedding dress and do the “Texas dip” a curtsy bow in the dress on stage.

What brought you to New York?

I came to New York to style and take classes at Parsons.  I live in Midtown and I love that I can walk everywhere and that there is always something exciting going on!

What’s a typical day like for you?

Oh gosh, every day is different.  I wake up very early and usually work out first thing in the morning. If I have a styling job, that takes up the whole day.  On the days I’m not styling, I’m working on the blog, other projects and have meetings scheduled throughout the day.


You were featured in Vogue — what was it like? Did you meet Anna Wintour?

I wish!  She is a huge inspiration to me. Being featured in Vogue was a dream come true!  It was the best dressed issue last year and I helped with the Dallas City Guide.

What are you currently working on? Any exciting projects in the works?

I wish I could share more, but for now I am working on a jewelry line and continuing with the blog!

See: I would love to travel to India!

Hear: A conversation between Rachel Zoe and Anna Wintour!

Know: Where I will be in ten years!