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WHAT: For most of us, clothes are a mode of expression — an outlet to unleash our inner selves through a mixture of textures and prints. Welcome to Artisan de Luxe, an American brand rooted in nostalgia and passion for its craftsmanship and artistry. Think edgy denim and classic plaid coupled with a modern twist. Guys and girls, this is how you go casual without losing your cool. You can never go wrong with denim—ever. It only gets better.

WHY: Founded by denim connoisseur Philippe Naouri (he was also crowned “The King of Denim”), the collections are inspired by his time spent in New York, Los Angeles, the Southwest, and abroad. So expect no less from Artisan de Luxe, because good style is just the beginning. The clothes are also super comfortable!

WHERE: Pair a plaid shirt with patchy denim jeans (and a jacket, of course) and you’ll fit right into the SoHo fashion scene — it’s that part of the city where vintage-casual meets downtown New York. That’s perfect, because Artisan de Luxe’s new installment is on 12 Crosby Street (between Grand St and Howard St).

DOT: Browse Artisan de Luxe’s rad winter collection here.

Please excuse us while we go ga-ga for denim!