What has kept pop culture so fascinated with the idea of the bleach platinum blonde? The answer is as easily said in one word — sex.

Actress Jean Harlow preps her hair while looking into a mirror.

Beginning with actress Jean Harlow, whose voluptuousness and uniquely whitish blonde hair became synonymous with sex during the ‘30s, women and men have been bleaching their hair to an almost white-out oblivion. Here, we trace the look’s origins and transformation up to the present-day. — MEGHAN FARNSWORTH

A portrait of Marilyn Monroe

During the ‘50s, film stars, like Marilyn Monroe and Grace Kelley, further extenuated the platinum blonde look as being a symbol of beauty and sensuality.

As a symbol of sex appeal and an admiration for Marilyn Monroe, female punk rockers and pop stars of the ‘70s and ‘80s, like Debbie Harry of Blondie and Madonna, integrated the bleach blonde look into their iconic styles.

Madonna poses like a '30s film star  with a Star of David necklace

Even male punk rockers, like pretty boy Billy Idol, would incorporate the platinum vibe in their looks although it was supposedly considered by Six Vicious of the Sex Pistols to be too soft-core to be labeled as “punk.”

Billy Idol poses for the camera.

And in the ‘90s, the look even spread further as actors and male pop musicians donned what everyone called “frosted tips” — i.e., short hair with an obvious blonde ombre — into their hair color regimen. Hello Justin Timberlake, Lance Bass and Mark McGrath from the band Sugar Ray.

Sugar Ray's lead singer, Mark McGrath, poses shirtless at the beach.

In following the footsteps of Debbie Harry and Madonna, pop musician Lady Gaga would become music’s next best bleach blonde as she perfected the “art of fame.”

Lady Gaga poses for the camera.

Then fashion, which is continually influenced by the styles of the past as well as rock and pop musicians, would never cease to include the platinum blonde as a source of creative inspo’.

A model wears one concept as featured in the Fall/Winter 2012-13 Collection from Alexander McQueen.

Alexander McQueen Fall/Winter 2012-13

 x Check out Corey Kennedy as a platinum blonde in GREED, the fourth issue of our magazine x

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