A chat with Henry Holland on his summer Quiffy.

Never one to shy off the road, Henry Holland is switching lanes this summer with the launch of a “roving flagship.” A colorful spin on the pop-up, Holland is converting a traditional ice cream van into a swag mobile selling an exclusive capsule collection of accessories, jewelry, headwear and eyewear in House of Holland’s signature polka dots, candy stripes and acid brights. Come August, Holland will be windows down and tunes up as he and Mr. Quiffy (the ice cream truck’s name, a nod to his signature ’do) make select stops across London and Manchester.

It’s Holland’s near ceaseless seem of bright, pause-worthy ideas that have feed his voracious appetite for coveted success. A self-made designer, his initial foray into the business was a line of loud statement t-shirts launched in 2006 called Fashion Groupies: “I’LL TELL YOU WHO’S BOSS KATE MOSS!” So good. That same cheeky sense of humor would follow him to the launch of his own label, House of Holland, in 2008. With a brilliant sense for translating a free-spirited levity onto womenswear, Holland’s designs are renowned for their fun, kitsch patterns and vibrant colors.

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MR. QUIFFY IS THE HAPPIEST IDEA! CAN YOU TELL ME HOW YOU CAME UP WITH  IT? I MEAN, AN ICE CREAM TRUCK!

I’m so excited about Mr. Quiffy! The idea of the van came out of wanting our own retail store, but we couldn’t really afford one. We weren’t quite ready. So I wanted to try out a retail concept in different areas without using the term “pop-up.”It’s a roving flagship.

IN YOUR OWN PERSONAL CREATIVE SPECTRUM, WHO ARE YOU DESIGNING FOR?

I always say that I design for people I want to hang out with, and I think creating clothes for an individual demographic is so much more exciting. So many people create clothes for the masses.

IN THE SPIRIT OF INNOVATION, WHO IS YOUR DREAM COLLABORATOR AND WHY?

Henry the Hoover, for very obvious reasons!

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[LAUGHS.] WHAT VALUES ARE IMPORTANT TO YOU, AS A PERSON?

Genuineness and a good sense of fun.

YOU STARTED A CAREER IN THE MAG WORLD! DO YOU KEEP UP TO DATE WITH A CURRENT MEDIA DIET?

I’m obsessed with magazines and always have been. That’s where I started my career and there is nothing that beats gorgeous fashion imagery. I couldn’t pick any one magazine, I love them all!

DO YOU HAVE ANY GLOBAL HOTSPOTS TO RECOMMEND, FAVORITE PLACES TO SHOP OR VISIT?

I’ve been in Sydney quite a bit the last few years and I love it there. They’re obsessed with coffee and food, and it’s like a more laid back L.A. with less surgery and funny people!

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IF YOU COULD CURATE YOUR DREAM MUSIC FESTIVAL, WHAT WOULD IT LOOK LIKE — WHO WOULD PERFORM AND WHERE WOULD IT BE? IS MUSIC A BIG PART OF YOUR LIFE?

Music is a huge part of my life and my work… I’m inspired by musicians from the past and the present. I love collaborating with musical artists. My dream festival is basically Glastonbury with a Pop/Hip-Hop line up. Beyoncé headlining two years ago was pretty much my wet dream.

NIGHT OR DAY?

Day. I can never sleep, but no one else is around to talk to.

T.V. OR MOVIES?

Televison. My attention span is too short.

FAVORITE SONG OF ALL TIME?

Glen Madeiros “Nothing’s Gonna Change My Love For You.” It was the first song I ever bought and I have such good memories attached to it.

WHEN IT’S TIME FOR YOU TO BE REMEMBERED, HOW WOULD YOU LIKE PEOPLE TO TALK ABOUT YOU?

As someone who made a difference somewhere and to something, and had a ball doing it.

 FOR MORE OF SHK’S ISSUE NO.3 CLICK HERE!

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