There are endless theories and opinions regarding feminism and lingerie, but should this even be an issue?


image by James Brodribb for SHK’s LOFT of LOVE editorial.

The Internet has mixed feelings about lingerie. Well no, not that side of the Internet, obviously. I’m referring to the analytical side, the click-troughs that consider things such as feminism and the contemporary female vs. male voyeurism. From old black and white films to the Playboy explosion of the ’80s, lingerie in the media is tightly associated with the idea of classical beauty. To some, such qualities permeate culture (females, in particular) in a manner that associates the lacey garments with gender roles and the potential of performance anxiety heightened by unrealistic expectations. Others claim BS and stand strong on lingerie as a choice for sexuality and an expression of fashion. I’m personally curious in both directions, but one thing’s for sure — when I picture myself in amazing lingerie, maybe sitting at a vanity spraying myself with puff perfume… I’m pretty happy about it.

Yes, men love lingerie, it’s an inevitable counterpart, but it’s not the whole shebang. It never has been. Of course crotch-less panties, boobie tassles and sheer onesies we’re designed with guys — or rather, sex — in mind. But where did it all come from? Answer: corsets. Originally created for men, the suffocating item started “gracing” women around the 16th Century. Around the 1800s, a surface of colorful and uniquely designed corsets started creating buzz, and that was the first time “undergarments and successful marriages” became a thing.

There are clearly some extremes, like recently when Eva Mendes was quoted as saying the number one cause of divorce in America is sweatpants. Hmm… Probably not, but OK. To each their own.

So, while the argument for feminism vs. lingerie rages on, I’d just like to note that it’s ridiculous to ridicule lacey nightwear as anti-female-empowerment. This is called postfeminism. And it’s all about choice. Sure, you can look at it two ways… One: putting yourself into a role that infuses a male-dominated fantasy, or two: wearing something that makes you feel great (or deciding not to wear it, whatever). Donning lingerie should not allude more or less to anyone’s perception of feminism. Of course advertisements are going to imply that women should purchase nightwear to be beautiful, but that’s an entirely different topic — isn’t it?

Purchasing lingerie for you should be considered an effort of liberation. For instance, if a woman goes and purchases lingerie with her own money – single or not — they are the ones controlling the tone of their sexuality and setting the atmosphere for potential sexual encounters (or lack thereof). It’s not a question of feminism, it’s a question of choice.


image by James Brodribb for SHK’s LOFT of LOVE editorial.

If you choose to indulge in the silky brilliance, here are some shopping tips:

First off, avoid limited versatility by investing in lingerie that fits properly, can be applied to numerous situations and is created with long-lasting qualities. Proportions are different on everyone, so proper tailoring essential. When shopped correctly, proper lingerie will help your clothes hang more beautifully by smoothing, lifting and narrowing where needed. Always have nude lingerie (as close to your skin color as possible) to wear under your favorite whites, and explore various other colors that are sure to boost your mood.

When you’re searching for bras, ensure you know your bra size. You’d be surprised how many girls actually misfit their brassieres. (Note: many boutiques have sizing specialists on hand, so be sure to ask and take advantage of their services when you can.) Here’s what to avoid: wrinkling cups, side boob bulging and straps falling off your shoulders. Also, ensure the bra lays flatly against your sternum in the front and there’s two fingers space between your bra band and your back. Look for quality over quantity! Feel materials against your skin, an authentic silky repertoire is going to feel amazing and last forever. To keep your pieces pristine, wash them by hand in cold water with Woolite and dry flat.

 click here for some of our fave lingerie brands.

featured image is Kate Moss inspiration.